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PROFILE ENRICHMENT

Our profile enrichment tool provides you with precious information you should not miss. It does so by recovering and processing publicly available data for customers’ profiles and classifying them into standardized categories. Learning about your customers’ interests, occupation, education, income, housing, marital status changes your game.

Descriptive analytics

The majority of raw data does not offer the maximum of its value in its unprocessed form. Through data aggregation and data mining, descriptive analytics seeks to present a summary of data in a format digestible by the widest business audience possible. Descriptive analytics yields information useful for immediate applications or further analysis.

BigProfiles enriches your customers’ profiles with meaningful pieces of information as customers’ interests, occupation, education and provides you with an easily understandable data set where more than 100 indicators are condensed. In this way, your team is able to segment and cluster the customer base according to previously unavailable indicators.

Predictive analytics

While descriptive analytics is useful to have a clear understanding of your customers, predictive analytics goes a step further to predict future trends. The goal is to forecast the likelihood of future customer behavior to optimize marketing campaigns as well as to improve operations and manage resources.

Leveraging on the enriched dataset provided by BigProfiles, businesses gain deeper insights about their customers and are able to infer more accurate predictions about their future behavior. The add-on value that BigProfiles brings to your business is the quality and quantity of data available for analysis.