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In an increasingly competitive market where pricing is essential to maintain a business’s market share and to continue growing, tailoring prices is a strategic sales technique. Variable pricing strategy relies on understanding, anticipating and influencing consumer behavior and involves pricing products considering the elasticity of demand between consumer segments.

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Up to date and detailed information about every clients’ cluster, is necessary to implement dynamic pricing. BigProfiles is able to provide your business with those information, enriching your knowledge about customers with more than 100 variables which were previously left out. Leveraging on predictive analytics, you will also be able to increase your sales margin and your market share. Some of your customers may value your product more than you think, let BigProfiles tell you how much more.